Max Bupa wins the coveted technology award at the fourth edition of India Insurance Awards

Max Bupa wins the coveted technology award at the fourth edition of India Insurance Awards

  • Awarded for seamless customer service delivery through technological innovation
  • Second recognition in a year for technology expertise

New Delhi, June 26, 2014: Max Bupa has been conferred with top honor for technology maturity at the fourth edition of India Insurance awards. Max Bupa was recognized as the company with the most effective and mature technology infrastructure in the health insurance industry. Max Bupa has received the award ‘Technology Maturity’ for its focused utilization of technology to deliver the best in class service experience to its customers. The awards were presented at a special ceremony attended by the industry leaders in Mumbai

Max Bupa has been an exemplar in providing seamless and personalized customer experience through advanced technological implementation. Max Bupa had made significant investment in its technology capabilities, including in-house development and support teams to ensure agility and responsiveness for changing business needs. The management has a clear roadmap to ensure that the technology implementation maintains its competitive edge and addresses the evolving customer needs. The core policy administration system at Max Bupa was inherited from its parent company BUPA and evolved over 18 years basis the market experience of Bupa across countries.

On receiving the award, Manasije Mishra, Chief Executive, Max Bupa said “We are delighted to be recognized for our continued investment in technology and infrastructure to provide a seamless experience to our customers. Role of technology will be pivotal to the industry’s growth and as the industry continues to evolve, Indian Insurance awards recognize early innovators that lead the way. For us, customer is always at the core and, we will continue to invest in offerings and services that will benefit them.

The Indian Insurance Awards have been conceptualised to honour performance, growth and excellence in the Indian insurance industry, and raise the benchmark year on year for industry participants.

The jury comprised of an esteemed panel from the Indian Insurance industry including S B Mathur, Secretary General, Life Insurance Council, R Chandrasekaran, Secretary General, General Insurance Council and Vepa Kamesam, Managing Director, Institute of Insurance and Risk Management. The jury conducted detailed research and assessment on market performance of the qualifying companies.

Earlier this year, Max Bupa was also conferred with the Model Insurer Asia of the Year 2014 by the analyst firm Celent for usage of advanced technology in insurance.

About Max Bupa Health Insurance

Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities – Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.

Strong Network of 3500 hospitals

Max Bupa Health Insurance has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers and at the same time the company plans to extend. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit

About Max India

Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ‘Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.

The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.

About Bupa: 65 years of Health and Care

Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing