In keeping with its philosophy of placing customer?s health first, Max Bupa Health Insurance Company Limited today announced the launch of one of its kind multi-city initiative Walk for Health. Aimed at encouraging people to build more walking into their daily routine, Max Bupa Walk for Health, is an attempt to bring about positive long term sustainable behavioural change into their lives.
As a part of the initiative, Walk for Health will be organized during October and November 2012 in 11 cities for people of all age groups. On October 27 and 28, 2012, the walks will be organized in Chennai, Hyderabad, Kolkata, Ludhiana, Jaipur, Surat, Pune and Kochi. These will be followed by Walk for Health in Delhi, Mumbai and Bangalore on November 4, 2012. www.walkforhealth.in, is a dedicated website on the initiative that has been created for participants to register online with their friends and family and get access to useful tips on walking.
Speaking about the launch of the new health initiative, Manasije Mishra, Chief Executive (Designate), Max Bupa said, “Max Bupa Walk for Health is a unique initiative keeping with our mission to help people lead healthier and more successful lives. We have taken up the cause of walking as it is one the simplest and most accessible forms of physical activity. Through this initiative, we aim to spread awareness about the benefits of walking and encourage people to build more walking into their everyday life to enhance their overall well being.
“He further added, “Our research shows that 13% of men and 15% women in India agree that they use their cars for journeys which are short enough to walk. This figure is much higher than other countries like US, Hong Kong, Egypt and Brazil. Through Max Bupa Walk for Health, we want people to take the first step towards a healthier lifestyle.
Max Bupa Health Insurance is a 74:26 joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa?s global health insurance expertise and customer service expertise with Max India?s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 19 offices across 12 cities – Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi and Kolkata. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Through its philosophy of “Your Health First” Max Bupa?s mission is to help customer?s live healthier and more successful lives.
Max Bupa Health Insurance has a direct working relationship with a network over 1300 top quality hospitals and healthcare providers and at the same time the company plans to extend. Max Bupa at present services customers directly without third party involvement, through an in-house team of relationship managers andalso has a 24/7 health line for easy and friendly access to health advice. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the “Business of Life? with its vision is to be one of India?s most admired corporates for Service Excellence. It “Protects Life? through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mitsui Sumitomo; “Cares for Life? through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; “Enhances Life? through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India ltd. and Bupa Finance Plc., UK; ?Rejuvenates Life? through its Senior Living business Antara, a fully owned subsidiary of Max India and “Improves Life? through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Speciality Films.The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 37% stake. Its other shareholders include some of world?s best Institutional Investors such as, Goldman Sachs,International Finance Corporation, Washington (IFC) and Temasek Holdings
Bupa?s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
For more information, please contact: