Delhi/Mumbai, September 29, 2014:Continuing with the commitment to help people lead healthier and more successful lives, Max Bupa Health Insurance today announced the launch of third edition of its flagship event, Max Bupa Walk for Health. The first of its kind health initiative has been successfully mobilising thousands of Indians to incorporate more walking into their daily routine, will be held in Delhi and Mumbai this year on November 9. Initiated in 2012, the previous two editions received an enthusiastic response from over 40,000 participants across India.
Over the last two years, the initiative has garnered support from a number of celebrities, politicians, health and fitness enthusiasts, social activists and sports personalitieslike Sania Mirza, Sonam Kapoor Anupam Kher, Neha Dhupia, Anurag Kashyap,Kunal Kapoor, Shobha De, Dino Morea, Smriti Irani among others. Also a host of leading brands like Fitness First, Cafe Coffee Day, Yakult among others have been associated with the annual initiative.
The last edition of Max Bupa Walk for Health saw wide participation by families. 54% of participants in Delhi and 47% of their Mumbai counterparts chose to walk with a partner or in a group someone, reflecting the underlying preference of people to walk with their loved ones. The trend was common across different age groups. Seeing the initiative’s growing popularity among families, the focus ofMax Bupa Walk for Health 2014 will be to sustain and increase participation from families with the objective of encouraging them to walk together for their overall wellbeing.
Talking about the third edition of Max Bupa Walk for Health, Manasije Mishra, CEO, Max Bupa said, “As a committed health partner to our customers and their families, our purpose is to help them live healthier and more successful lives. Through Max Bupa Walk for Health, we aim to drive greater awareness about the innumerable health benefits of walking among the general public. According to our research, walking is emerging as a preferred family exercise in India, with over 50% of people choosing to walk with their family, for better health and well-being or just to bond and connect with their loved ones. However, due to long work hours and daily commute, 60% of the people in metros are not able to walk often. Our aim is to remind families about the multiple health benefits of walking and encourage them to take out time to do what they enjoy – walk regularly with their loved ones.”
“This year our ambition is to mobilise 15, 000 people to Walk for Health with their families. As we want to drive walking as a habit among the younger generation, we also aim to encourage 5, 000 children to participate in the initiative and adopt walking in long term,” added Manasije.
Max Bupa Walk for Health 2014 will hold a plethora of entertainment and fitness activities for the participants.The event will also see popular cartoon characters,large communities, schools, colleges and corporate participating in large groups. Like last year, there will be two categories for participants –five kilometre walkfor adults and avid walkers’ and two kilometre walk for senior citizens and children.
www.walkforhealth.in is a dedicated website on the initiative that has been created for participants to register online with their friends and family and also get access to useful tips on walking. Participants can also register free of cost at wwwbookmyshow.com or on Max Bupa’s facebook page.
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa Global, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa Global’s health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1300 people and its network of 21 offices across 13 cities – Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.
Max Bupa Health Insurance has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers and at the same time the company plans to extend. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.