Max Bupa introduces the most comprehensive and flexible family health insurance plan in India

Max Bupa introduces the most comprehensive and flexible family health insurance plan in India

Launches the new version of flagship product Heartbeat Health Insurance with a host of industry first benefits for customers
  • Worldwidecashless treatment for critical illnesses and emergency medical evacuation through Bupa International network
  • Wide flexibility in sum insured for individuals, nuclear and extended families ranging from Rs 2 lakh to Rs 1 crore
  • Coverage for pre-existing diseases with industry’s lowest waiting period of 2 years,downfrom 4 years
  • Enhanced family coverage, coverage upto 14 relations in a single policy
  • Option to enhance upto 50% sum assured on renewal,irrespective of claim history

Delhi, July 30, 2014:Max Bupa has introduced the new edition of its flagship product Heartbeat Health Insurance Plan, offering individuals, nuclear and extended families the most comprehensive health insurance plan. The plandistinguishes itself from other plans available in the market with the introduction of manynew features like international cashless treatment for 9 major critical illnesses,worldwide emergencymedical evacuation,flexibility in sum assured ranging from Rs 2 lakh to 1 crore,reduced waiting period of 24 months on pre-existing diseases for sum insured of Rs. 5 lakh and above, coverage for upto 14 relationships under a single policy and option for loyal customers to enhance sum insured on renewal, irrespective of claim history.

In continuation of its endeavor to address the health needs of senior citizens, Max Bupa has introduced the option of tapering co-pay, another industry first featurethat provides customers above 60, a comprehensive coverage, with reducing and subsequently zero co-payment on continuous renewal. Max Bupa was the first insurer to offer any age enrollment and lifelong renewal with the launch of Heartbeat in 2010, enabling senior citizens to access quality healthcare, who were until then excluded from the ambit of health insurance, owing to high risk associated with the segment.

Talking about Max Bupa’s focus on providing quality family health insurance offerings to customers, Manasije Mishra, Chief Executive Officer, Max Bupa said “Our flagship product Heartbeat Health Insurance Plan is already the most preferred family health cover in the market. The new edition of Heartbeat has been designed to address the evolving health needs of our customers. Our research indicates that customers are looking for best quality healthcare for their families, in India and abroad. The new Heartbeat Health Insurance Plan offers exclusive benefits to families like international treatment, reduced waiting periods and comprehensive coverage upto Rs 1 Crore.”

One of the most significant features of Heartbeat Health Insurance Plan is that Max Bupa customers can now avail cashless treatment abroad for nine major critical illnesses including Cancer, Heart Attack, Organ Transplant, Stroke, Brain Surgery among others.Max Bupa customers can access of Bupa International’s network of quality hospitals across 190 countries. Also, in case of a medical emergency outside India, Bupa International will provide medical evacuation assistance to the customers.

The increasing incidence of lifestyle and critical illnesses, escalating healthcare costsdue to inflation andadvancement in technology and treatment protocols,has created a demand for higher health insurance covers. Heartbeat Health Insurance Plan will now offer customers the option to choose a sum assured ranging from Rs 2 lakhs upto 1 crore.

Max Bupa will nowgive families an option to cover upto 14 family relationshipsin a single policy under Heartbeat Family First Family First, a product design exclusive to Max Bupa, offers an additional floater amountthat can be utilized by any member of the extended family, along with a fixed sum assured to each individual under a single policy. It is one of the most cost effective family health insurance product in the market.

In another customer centric move, through Max BupaHealth Relationship Loyalty initiative, customers are given a choice to opt for an additional 10% sum insured on renewal that can accumulate up to 50% of sum insured on continous renewal,or avail 10% of premium as loyalty pointsfor a host of health and lifestyle products and services.Unlike the conventional industry practice of rewarding customers based of their claim history, Max Bupa rewards customer loyalty irrespective of whether they have claimed or not.

In the new edition of Heartbeat, Max Bupa will cover pre –existing diseases after two years, against general industry practice of four years, to enable customers to use their health cover when they need it.

In addition to comprehensive family products, Max Bupa providesseamless and personalized customer service, through a host of service benefits like cashless approval within one hour of submitting all information, 24×7 customer helpline for claims related queriesand instant access to personal information on Max Bupa website including claim history, health information and health profile.

Note to the editors:

About Max Bupa Health Insurance

Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1300 people and its network of 21 offices across 13 cities – Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.

Strong Network of 3500 hospitals

Max Bupa Health Insurance has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers and at the same time the company plans to extend. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit

About Max India

The Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Businesses of Life’ with its vision to be one of India’s most admired corporates for service excellence – in what we do, how we do it and the positive impact we have on society and our stakeholders. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint [1]venture between Max India and Mitsui Sumitomo Insurance, Japan; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ throughits Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ‘Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Speciality Products for the packaging industry through its fully owned subsidiary Max Speciality Films

The Group’s businesses have built commanding presence in their respective sector, through a total customer base of nearly 7 million, over 300 offices spread across India and a people strength of over 70,000 persons. Max India remains committed to excellence in Corporate Governance and recognizes that in today’s world, it is an important driver for building all round excellence, attracting high-quality talent and intelligent capital. The Group and its companies are Shareholder steered, Board governed and Executive managed. The Board thoroughly evaluates business performance on nine strategic levers – enhancing business performance, investing in people and organisational development, creating efficiency in capital management, adopting an integrated enterprise-wide approach, investing sensibly in new growth opportunities, maintaining the highest standards of governance, continuously improving service quality, developing a distinct corporate brand and effectively managing risk.

The flagship company Max India Limited is a widely held public limited company, listed on the BSE & the NSE. Analjit Singh, Founder & Chairman, is the lead shareholder in Max India with around 40% holding. Other leading shareholders in the company include some of world’s leading Institutional Investors, such as Goldman Sachs, International Finance Corporation, Washington (IFC), and Temasek Holdings.

About Bupa: 65 years of Health and Care

Bupa’s purpose is longer, healthier, happier lives. A leading international healthcare group, Bupa serves over 22 million customers in more than 190 countries. The company offers personal and company financed health insurance and medical subscription products, runs hospitals, provides workplace health services, home healthcare, health assessments and long-term condition management services. Bupa is also a major international provider of nursing and residential care for elderly people. Its services also include primary care and diagnostic centres, and dental centres.

With no shareholders, Bupa invests its profits to provide more and better healthcare and fulfil its purpose. The company employs more than 70,000 people, principally in the UK, Australia, Spain, Poland and New Zealand, as well as in Saudi Arabia, Hong Kong, India, Thailand, China, Chile and the USA.

The company began operations in 1947 in the UK, when 17 provident associations joined together to form Bupa with the purpose of “preventing, relieving and curing sickness and ill health of every kind”. Its history goes back even earlier in Australia where its business was founded in the 1930s to provide a solution for people who could not afford doctors’ fees.