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logo is the Max Flame. Rooted
in the Indian idiom, it is suitable for an organization proud
of its origins. It is rendered in an international, contemporary
style, representative of our global orientation. It is an appropriate
face for a group that is firmly on the fast growth track, but
for which, commitment to principles and values will always remain
ascendant. |
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The
Max flame is representative of many qualities. As it burns,
it represents Enterprise and Ambition.
Its steadfast quality embodies Hope,
Commitment, Care,
and Service. As a giver of light,
it is the flame of Knowledge. |
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The
base of the flame is a "Diya"
(traditional earthen lamp). This symbolizes the' Earth',
and the fact that common denominators bind the world together.
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