KEY DIFFERENTIATORS & SUCCESS FACTORS Why we’re unique? One of the key points in our Mission statement is to “create unparalleled standards of medical and service excellence”. We are striving to create this through some of our key differentiators, which include: In your community – near you With our unique hub and spoke model, we will have a Max facility close to you, wherever you may be. These facilities-all owned and operated directly by Max Healthcare would offer a range of consultations, diagnostics and surgeries. Integrated care Max Healthcare system seeks to cater to all the health care needs of the entire family, ranging from a basic consultation with the Doctor for a common cold, to specialized hospital care for cardiac surgery or cataract operation. Comprehensive Care Max Hospitals and Medcentre offer round the clock medical services ranging from consultation to diagnostic and from surgery to pharmacy all under one roof. A comprehensive set-up for various medical needs under one roof provides mental and physical comfort to the patient. Patient records – Repository and accessibility The Hospital Information Systems (HIS), a sophisticated IT system, stores and helps track patient records in an electronic form. It also links the functions of the front office, the doctor consult, diagnostic facilities and the pharmacy. The HIS along with well-designed patient flow processes and systems at the Max facilities ensures a seamless flow of services for the patient during his visit to the clinics. Not having to carry past records and documents, is not only a major convenience, but also enables better treatment by doctors. Standardized Care Physicians and support staff at Max Healthcare develop and follow Clinical Guidelines and carefully developed Standard Operating Procedures (SOPs) to offer standardized medical care to patients across all the medical facilities. Best-in-class facilities Commitment to world-class standards is manifest across the system from well-qualified physicians, who keep pace with the latest developments in the field of medicine, to the best nursing practices, standard operating procedures, and clinical guidelines, to state-of-the-art equipment, and strictly administered infection control levels. Max Healthcare is also in the process of acquiring accreditation for international quality standards for audits, by the Joint Commission for Accreditation of Health Organizations (JCAHO) and ISO. Ethical practices Ethics, including maintaining professional and personal integrity is a strong emphasis in our corporate value system. Our belief in transparent pricing ensures that at any of our centres you can ask for the price list at the front desk and they will share it with you. Evidence Based Medicine Health Care in India has been largely driven by “experience” and conventional wisdom, frequently based on provider knowledge that is fixed in time. Further, clinical decisions made by senior professionals are seldom challenged. This is partly based on deep-rooted traditions of “respect” for seniority among the medical fraternity. It is well recognized that medical decisions should be made on the basis of the “best available evidence” in the medical literature rather than on individual opinions alone. Even the best individual opinion is at best just that: ONE person’s option. Patient-centric care Patient-care in India mostly involves one-way communication from the doctor to the patient. However, at Max Healthcare physicians and healthcare delivery team members follow a patient centered approach, listening to the patient, offering choices and respecting patient preferences. By clearly laying out service standards for all categories of staff, continued behavioural training and anticipating customer needs, we have created a very patient friendly environment. Physicians are trained to listen and communicate with patients in detail, offer choices, and respect patient preferences. Max HealthCare's uniqueness in this area has been universally appreciated. Data-driven care Key pieces of patient information are pieced together to arrive at a clinical diagnosis and management plan. Capturing and efficient use of all patient related data is critical to good clinical decision-making. The Hospital Information System (HIS) is used to access clinical, laboratory and radiology data of patients based on which clinical and treatment plans are formulated. Cost Efficient Care Max Healthcare has developed “Max preferred medication system” in pharmacy. This ensures that as long as therapeutic equivalence is there, the least expensive medication within a class is prescribed. Max Healthcare clinical guidelines help prevent expensive and unnecessary tests being performed on the patients.